With all things being equal, people do business with people they know, like, and trust.
If you think about that, you’ll know it to be true for you too. If you have to choose between doing business with an unknown entity or with someone you know, like, and trust – my guess is that you will choose to do business with the latter.
But what if you have to choose between someone you know and like but don’t trust and someone that you don’t know? Is it still a “slam dunk” decision? What is your comfort level with someone when you are not sure that you can trust them to perform? You know them. You like them. But you are a little iffy on the trust part. That “little iffy” is the difference. And it’s not a “little” thing. Trust is huge.
5 Tips for Building Trust
Be honest with yourself and with others
Follow through on your promises
Walk your talk
Act in the best interest of others – look for the win/win
Always take the “high” road
Let’s all work toward building relationships that enjoy an abundance of trust!